Skip to main content

Insights You Can Act On

Applied Data Science

The forecast is a spreadsheet with a gut-feel column, the churn report lands after the customers have gone, and the last ML pilot never left its notebook. We build explainable models that answer specific business questions, shipped into the workflow that uses them.

Machine Learning · Forecasting · Decision Support

What is Applied Data Science?

The demand forecast is a spreadsheet with a gut-feel column, the churn report arrives after the customers have gone, and the last ML pilot produced an interesting notebook and nothing else. Applied data science exists for exactly those moments: analytics and models that answer a business question someone is actually asking. We start every engagement with the decision, the person who makes it, and the cost of getting it wrong, then work backwards to the model. If a well-built report would serve the decision better than machine learning, we will say so and build the report.

Where ML genuinely earns its place, we build it on the platforms your data already lives on: Fabric Data Science workloads and Databricks with MLflow, over the governed gold datasets our engineering practice produces. No data gets copied into a side environment that governance cannot see.

Explainability is a requirement, not a feature. Leadership will not act on a score they cannot interrogate, and regulators in financial services and insurance will not accept one. Every model ships with feature attribution, bias checks and documentation written for the audit as well as the analyst.

And because a model is only as good as its behaviour next quarter, everything deploys through our MLOps discipline: drift monitoring, scheduled evaluation and retraining pipelines, wired into the workflow that consumes the predictions. The same rigour now covers the generative and agentic systems our AI practice builds, because a prediction and an agent both need supervising once real data arrives.

Microsoft credentials behind our AI and ML work

Data & AI on Azure
Data & AI on Azure
Microsoft Fabric Featured Partner
Microsoft Fabric Featured Partner
Real-Time Intelligence Featured Partner
Real-Time Intelligence Featured Partner
What We Deliver

Key capabilities

Predictive Analytics & Forecasting

We build predictive analytics, forecasting, and scenario planning models that enable your organisation to anticipate trends, optimise resources, and make confident decisions about the future.

  • Probabilistic forecasts that quantify uncertainty, not just point estimates
  • Feasibility assessment per use case before any build begins
  • Built on Fabric Data Science and Databricks ML over governed data
  • Wired into planning and finance processes, not left in a notebook

Process Optimisation & Efficiency Modelling

We apply process optimisation and operational efficiency modelling techniques that identify bottlenecks, reduce waste, and unlock measurable productivity gains across your operations.

Bespoke AI Solutions

We develop bespoke AI solutions with Azure OpenAI & Copilot integration, built around your specific business problem and delivering intelligent automation and augmented decision-making.

  • Classic ML and generative AI combined where each is strongest
  • Azure OpenAI over your governed data, with evaluation built in
  • Explainability, bias checks and audit documentation as standard
  • Handover to our AI practice for agentic workloads

Semantic Indexing & Market Intelligence

We use semantic indexing, patent analysis, and market trend identification to surface hidden insights from unstructured data, giving your organisation a competitive intelligence edge.

Analytics-Driven Decision Support

We deliver analytics-driven decision support and accelerated idea-to-product conversion, giving leadership the insights they need to act quickly and confidently.

12 wks

From business problem to production model

100%

Models delivered with explainability built in

0

Models shipped without drift monitoring and an owner

150+

Microsoft certifications across the team behind the work

Common Use Cases

Where Applied Data Science earns its keep

Demand and revenue forecasting

Replace spreadsheet-driven forecasts with probabilistic models that quantify uncertainty and feed directly into planning and finance processes.

Customer churn and lifetime value

Predict churn risk and customer value so marketing, success and retention teams can act on the right accounts at the right time.

Process optimisation

Model operational bottlenecks and simulate interventions so leadership can invest with confidence in the changes that move the needle.

Anomaly and fraud detection

Surface unusual transactions, network events or process deviations in near real time without drowning analysts in false positives.

Document and patent intelligence

Apply semantic search, summarisation and classification to large unstructured corpora to speed up research, underwriting and legal review.

Pricing and promotion analytics

Quantify elasticity and promotional uplift by channel and segment so commercial teams can optimise margin instead of guessing.

How We Work

A proven delivery approach

  1. 01 Step

    Frame

    Co-define the business decision the model will support, success metrics, data availability and the cost of being wrong.

  2. 02 Step

    Explore

    Run rapid experimentation in Fabric Data Science or Databricks ML to validate feasibility before committing to a full build.

  3. 03 Step

    Build

    Engineer features, train and evaluate candidate models, and package the winning approach with explainability and bias checks.

  4. 04 Step

    Operate

    Deploy via MLOps with monitoring for drift, performance and fairness, and wire the model into the business workflow that consumes it.

FAQ

Frequently asked questions

How is applied data science different from an AI proof-of-concept?

We only build models we expect to put into production. Every engagement starts with the business decision and the operational workflow that will consume the model – so the output is a running, monitored system, not a slide deck.

What platforms do you use for data science work?

Primarily Microsoft Fabric Data Science, Azure Machine Learning and Databricks, with MLflow for experiment tracking. We use Python, PySpark, and common libraries (scikit-learn, XGBoost, LightGBM, PyTorch) alongside Azure OpenAI for generative workloads.

How long does it take to put a model into production?

A focused use case typically takes 8–12 weeks end-to-end. Simple models on clean data can be quicker; heavily regulated use cases with model risk sign-off take longer.

How do you handle model explainability and fairness?

Explainability and bias assessment are built in from day one using SHAP, LIME and Microsoft Responsible AI tooling. We document datasheets, model cards and validation results so compliance and audit teams can review the model with confidence.

Who needs to be involved on our side?

A business sponsor, a domain expert, and a data or IT point of contact. Our team handles data science, engineering and MLOps; yours provides context and the decision rights that make the model useful.

Can you keep our models healthy after go-live?

Yes. We offer ongoing model monitoring and retraining through Synapx-as-a-Service, tracking drift, performance and data quality so your models stay accurate as the business evolves.

Our Clients

Trusted by

Glassmoon
Lanware
Micheldever Tyre Services
Midwich
Mount Anvil
Nuevo Partners
Pro Global
Seras Energy
Skanska
Ocean Conservation Trust
WA Comms
Glassmoon
Lanware
Micheldever Tyre Services
Midwich
Mount Anvil
Nuevo Partners
Pro Global
Seras Energy
Skanska
Ocean Conservation Trust
WA Comms
Client Voices

Hear from our clients

Video Stories

Skanska testimonial video
Skanska

David, Skanska

Project/Programme Manager

Mount Anvil testimonial video
Mount Anvil

Mike, Mount Anvil

Head of Technology Applications

Testimonials

Book a Use-Case Feasibility Call

Bring the decision you want a model to support. In 45 minutes we will tell you whether your data can support it, roughly what a build would take, and whether a good report would do the job for less.

Book a Feasibility Call