Legal
Cookie Policy
How we use cookies and related technologies on our website.
This Cookie Policy was last updated on 3 June 2026.
1. Introduction
Our website, https://www.synapx.com (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.
2. What Are Cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
3. What Are Scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.
5. Cookies
5.1 Technical or Functional Cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website. We may place these cookies without your consent.
5.2 Statistics Cookies
We use statistics cookies to optimise the website experience for our users. With these statistics cookies we get insights in the usage of our website. We ask your permission to place statistics cookies.
5.3 Marketing/Tracking Cookies
Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.
6. Placed Cookies
The table below lists every cookie and script currently placed by this website, the party responsible, the category of processing, and how long it persists.
6.1 Essential / Functional Cookies
| Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| synapx_cookie_consent_v2 | Synapx | Stores your cookie consent choices (analytics on/off, marketing on/off) and the timestamp of your decision. Required for the consent banner to function correctly. | 365 days (localStorage — re-prompted on expiry per ICO guidance) |
6.2 Analytics / Statistics Cookies
These cookies are only placed after you give explicit consent via our cookie banner. They help us understand how visitors use the site so we can improve it. No personally identifiable information is shared with these providers except as described below.
| Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| _ga | Google (GA4) | Distinguishes unique users. Used by Google Analytics 4 to generate statistical data on website usage. | 2 years |
| _ga_* | Google (GA4) | Stores session state for a specific GA4 property on this domain. | 2 years |
| _gid | Google (GA4) | Stores and updates a unique value for each page visited. | 24 hours |
| _clck | Microsoft Clarity | Identifies the browser and ties visits to the same user for Microsoft Clarity heatmap and session-replay analytics. | 1 year |
| _clsk | Microsoft Clarity | Stores a unique identifier for the current browsing session within Microsoft Clarity. | 1 day |
6.3 Marketing / Tracking Cookies
These cookies are only placed after you give explicit consent via our cookie banner. They are used for conversion tracking and remarketing. They may be shared with advertising networks as described below.
| Name | Provider | Purpose | Lifespan |
|---|---|---|---|
| _gcl_au | Google Ads | Used to store and track conversions associated with Google Ads campaigns. | 90 days |
| _gcl_aw | Google Ads | Stores the conversion information from the last ad click to attribute conversions accurately. | 90 days |
7. Consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on Accept all or Decline all, you either give consent to or refuse consent for optional cookie categories such as Analytics and Marketing (Essential cookies are always on). You can also click Manage preferences to choose which optional categories to enable, then click Save preferences to apply your choices. You can change or withdraw your consent at any time using the Manage Cookie Preferences button in the footer of every page.
8. Enabling/Disabling and Deleting Cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.
Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.
9. Your Rights with Respect to Personal Data
You have the following rights with respect to your personal data:
- You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
- Right of access: You have the right to access your personal data that is known to us.
- Right to rectification: You have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
- If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
- Right to transfer your data: You have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
- Right to object: You may object to the processing of your data. We comply with this, unless there are justified grounds for processing.
To exercise these rights, please contact us. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Information Commissioner's Office).
EU/EEA Visitors
If you are located in the European Economic Area, you are also protected by the EU General Data Protection Regulation (GDPR). You may lodge a complaint with your local supervisory authority. A list of EU data protection authorities is available at edpb.europa.eu.
California Residents (CCPA / CPRA)
If you are a California resident, you have the right to know what personal information we collect, the right to delete it, the right to opt out of the sale or sharing of your personal information, and the right not to be discriminated against for exercising those rights. We do not sell your personal information. To exercise your rights, please contact us or see the California rights section in our Privacy Statement.
10. Contact Details
For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:
Synapx Ltd
2 Leman Street, London, E1 8FA
United Kingdom
Website: https://www.synapx.com
Email: info@synapx.com