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Predictable Spend, Maximum Value

FinOps

Cloud unlocks speed and scale, but without disciplined financial operations it also unlocks runaway bills. Our FinOps practice combines Microsoft tooling, engineering rigour, and cultural change so finance, engineering, and product teams share a single, accurate view of cloud spend, and the levers to optimise it.

Visibility · Optimisation · Operating Rhythm

Why Azure Bills Grow, and How FinOps Stops It

Azure bills do not grow because anyone did anything wrong. They grow because cloud makes spending frictionless and nobody owns the meter: environments outlive their projects, virtual machines are sized for a launch day that never came, and commitment discounts sit unbought because buying them needed a decision. FinOps is the discipline of giving the meter an owner.

The work starts with visibility, because you cannot manage what you cannot attribute. A tagging taxonomy that survives contact with real teams, chargeback or showback reporting, and budgets with anomaly alerts that fire in hours rather than at month-end. Most clients find surprises in the first week, and not the pleasant kind.

Then the engineering: rightsizing against actual utilisation, decommissioning the orphaned and the idle, and building a commitment portfolio across reservations and savings plans that captures discounts without gambling on the roadmap. We model your usage before you commit a pound, and the comparison below explains how we think about the choice.

AI spend gets special attention, because tokens and GPUs are the fastest-growing line on modern bills and the least understood by finance. A token is now a unit of cost the same way a virtual machine is, except it arrives in millions, scales with every user who discovers the feature, and rarely shows up in the chargeback model. We treat token spend with the same discipline as compute: budgets and quotas per team and per product, model routing so the cheap model handles the cheap work, prompt and caching discipline that cuts tokens before they are ever bought, and the provisioned-throughput versus pay-as-you-go decision modelled against real usage rather than optimism.

The output of that work is a number most organisations cannot produce today: what a conversation, a document or a transaction actually costs, per use case. Once cost per unit of work exists, AI stops being a scary line item and becomes something product owners can manage, and the agent systems we build ship with that telemetry from day one.

What makes it stick is the operating rhythm: a monthly conversation where finance and engineering look at the same numbers and agree the next optimisations. FinOps done as a one-off review saves money once; done as a rhythm, it changes how the organisation spends.

FinOps delivered with native Microsoft tooling

Infrastructure (Azure)
Infrastructure (Azure)
Microsoft Cloud Partner
Microsoft Cloud Partner
Digital App Innovation (Azure)
Digital App Innovation (Azure)
What We Deliver

Key capabilities

Cost Visibility & Tagging

Establish a tagging taxonomy, chargeback model, and cost allocation framework so every pound of Azure spend can be attributed to a team, product, or workload.

  • Tagging policy enforced through Azure Policy, not goodwill
  • Chargeback or showback reporting per business unit
  • Budgets and anomaly alerts owned by the teams who spend
  • One view of spend that finance and engineering both trust

Rightsizing & Waste Elimination

Identify under-utilised VMs, idle databases, orphaned disks, and over-provisioned services, then rightsize or decommission with engineering-led recommendations.

Reservations & Savings Plans

Model commitment-based discounts across compute, databases, and storage to capture the deep discounts Microsoft offers on predictable workloads, without losing flexibility.

  • Usage modelling before any commitment is signed
  • A blended portfolio: reservations, savings plans and pay-as-you-go
  • Coverage reviewed quarterly as the estate changes
  • Exchange and refund options used when the roadmap moves

Budgets, Alerts & Anomaly Detection

Configure Azure Cost Management budgets, anomaly alerts, and forecasting so cost surprises are caught early and accountability sits with the right teams.

AI, Token & GPU Cost Control

Bring token, GPU, and Azure OpenAI capacity spend under control with quotas, model routing, prompt optimisation, and continuous monitoring of inference costs.

  • Token budgets and quotas per team, product and use case
  • Model routing: the cheap model for the cheap work, by design
  • Prompt optimisation and caching that cut tokens before purchase
  • Provisioned throughput vs pay-as-you-go, modelled on real usage
  • Cost-per-conversation telemetry product owners can act on

FinOps Operating Model

Embed FinOps practices, KPIs, and rituals across finance, engineering, and product so optimisation becomes continuous rather than a one-off exercise.

100%

Spend tagged and attributable to teams

< 24 hrs

Anomaly detection on cost spikes

1 mo

First savings typically landed inside the first month

30-50%

Typical savings on generative AI spend from routing and token discipline

Common Use Cases

Where FinOps earns its keep

Cost optimisation review

A focused engagement to surface immediate savings across compute, storage, networking, databases, and licensing, with prioritised, costed recommendations.

Tagging and chargeback rollout

Define and enforce a tagging policy across subscriptions, then build chargeback or showback reporting so business units own their consumption.

Reservations and savings plan strategy

Analyse usage patterns and build a portfolio of reservations, savings plans, and spot capacity that balances commitment risk against discount.

AI and Azure OpenAI cost governance

Implement quotas, model routing, capacity reservations, and token budgeting so generative AI workloads stay predictable as adoption scales.

FinOps platform and reporting

Stand up Cost Management dashboards, Power BI reporting, and integrations with finance systems so executives and engineers see the same numbers.

Ongoing optimisation as a service

Continuous FinOps run by Synapx engineers, monthly reviews, action backlogs, and measurable savings tracked against agreed KPIs.

How We Work

A proven delivery approach

  1. 01 Step

    Assess

    Baseline current spend, tagging coverage, commitment portfolio, and FinOps maturity to identify quick wins and structural opportunities.

  2. 02 Step

    Design

    Define the target operating model, tagging taxonomy, reporting, and policies, aligned to FinOps Foundation principles and your business structure.

  3. 03 Step

    Implement

    Roll out tagging, budgets, reservations, rightsizing, and anomaly detection in controlled waves, embedding controls in DevOps pipelines.

  4. 04 Step

    Operate

    Run continuous optimisation cycles, measuring, reporting, and acting on savings, optionally under Synapx-as-a-Service.

Commitment Strategy

Pay-as-you-go, reservations or savings plans?

Azure gives you three ways to pay for compute, and the discounts for commitment are substantial. The catch is that commitments bought badly become their own category of waste, so the choice deserves modelling rather than a hunch.

Pay-as-you-go, reservations or savings plans?
Criteria Pay-as-you-go Reservations Savings plans
Discount None: full list priceDeepest, on specific resourcesDeep, across compute generally
Flexibility Total: stop paying when you stop usingTied to resource type, size and regionFollows your compute wherever it runs
Commitment NoneOne or three years, per resourceOne or three years, hourly spend floor
Right for Spiky, experimental or short-lived workloadsThe stable core: databases, always-on VMsSteady compute that changes shape over time
The risk Paying list price for workloads that never moveCommitting to resources the roadmap retiresSetting the floor above where usage settles

Every estate we review ends up with a blend, and the mix is a modelling exercise, not a matter of taste: we analyse your actual usage history before a pound is committed, then review coverage quarterly as the estate evolves. Buying commitments without that analysis is how FinOps engagements end up unwinding the previous FinOps engagement.

AI Spend

Four levers for token and AI costs

Token bills respond to different levers than infrastructure bills, and the biggest savings usually come from the levers finance cannot see. This is how we sequence them on a typical engagement.

Four levers for token and AI costs
Criteria Model routing Token discipline Capacity commitments Quotas & budgets
What it is Matching each task to the cheapest model that does it wellPrompt optimisation and caching that cut tokens before purchaseProvisioned throughput for workloads with proven, steady demandHard limits and alerts per team, product and use case
Typical impact The largest single saving on most AI estatesCompounding: every request gets cheaper, foreverMeaningful discount, in exchange for commitment riskCaps the downside rather than cutting the bill
When to pull it As soon as more than one model is availableOnce usage patterns are visible in telemetryOnly after routing and discipline settle demandDay one, before anything else
The trap Routing everything to the flagship model by defaultOptimising prompts nobody measured firstCommitting to throughput that routing later removesQuotas so tight teams stop using AI at all

Quotas first, because they stop incidents. Routing second, because it is the biggest lever. Discipline third, because it compounds. Commitments last, once demand is real and steady. Run in that order, generative AI spend becomes as governable as compute, and it is the same conversation we design into every agent system we build.

FAQ

Frequently asked questions

What savings can we realistically expect?

Clients moving from un-optimised Azure estates typically see a 20–40% reduction in the first six months, with a further 5–15% from ongoing optimisation. AI and generative workloads often deliver 30–50% savings through model routing, quotas, and prompt optimisation.

Do we need to be on Azure already to benefit?

No. We embed FinOps practices into migrations, landing zones, and platform builds from day one so spend is governed before it grows. Engaging early avoids expensive remediation later.

How do you balance savings with engineering velocity?

FinOps is about value, not just cost. We focus on eliminating waste and right-sizing without restricting teams, using policy-as-code and automated guardrails so engineers retain autonomy within agreed budgets.

Can FinOps cover AI workloads specifically?

Yes. We govern Azure OpenAI, Azure AI Foundry, GPU compute, and third-party model spend with quotas, capacity reservations, model routing, token budgeting, and continuous monitoring tailored to AI consumption patterns.

Do you align to the FinOps Foundation framework?

Yes. Our practice is built around the FinOps Foundation principles, capabilities, and personas, combined with Microsoft Cost Management, Azure Advisor, and Azure Carbon Optimisation tooling.

Can Synapx run FinOps for us as a managed service?

Yes. Synapx-as-a-Service delivers ongoing FinOps – tagging hygiene, optimisation backlog, reservation management, anomaly response, and monthly executive reporting – with savings tracked against agreed KPIs.

How do we control token costs on Azure OpenAI?

In sequence: quotas and budgets per team first, so a runaway workload cannot become an incident. Then model routing, so the cheap model handles the cheap work. Then prompt optimisation and caching, which cut tokens before they are bought. Most estates find the routing step alone is the biggest single saving.

When do provisioned throughput units (PTUs) make sense?

Only once demand is real and steady. PTUs trade commitment for a discount and predictable latency, which is valuable for production workloads with proven volume, and expensive for anything still finding its usage pattern. We model your actual token history before recommending a commitment, the same way we treat reservations for compute.

Our Clients

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Glassmoon
Lanware
Micheldever Tyre Services
Midwich
Mount Anvil
Nuevo Partners
Pro Global
Seras Energy
Skanska
Ocean Conservation Trust
WA Comms
Glassmoon
Lanware
Micheldever Tyre Services
Midwich
Mount Anvil
Nuevo Partners
Pro Global
Seras Energy
Skanska
Ocean Conservation Trust
WA Comms
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Head of Technology Applications

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