Dynamics 365 Automation: Reducing Manual Work at Midwich

Midwich, a global B2B technology distributor operating across 25 countries, approached Synapx to solve the operational strain left by a complex Dynamics 365 ERP rollout. The focus was on reducing manual effort and creating a more practical path to automation across order processing, procurement, and pricing.

The Challenge

Midwich was dealing with the aftermath of a difficult Dynamics 365 ERP implementation. While the programme aimed to create a more centralised operating model, critical processes — including order management, procurement, and pricing — still depended heavily on manual work. This made it harder for teams to move quickly, maintain consistency, and scale efficiently.

At the same time, there was growing leadership interest in AI for operations. But like many organisations, Midwich lacked a clear, practical roadmap for applying AI in a way that would deliver measurable outcomes rather than adding complexity.

This created a clear need for a different approach: one that focused on solving real business problems, reducing manual effort, and improving agility without layering on further system change.

Our Solution

Synapx was introduced through a trusted partner and took a business-first approach from day one. Rather than leading with technology, the focus was on understanding Midwich’s operational pain points and identifying where automation would deliver the most value.

Through a series of collaborative workshops, five potential use cases were identified and assessed. These were then prioritised into three high-impact solutions, forming the foundation of an internal automation programme called Slipstream.

Order Processing Automation — By reducing manual handling and introducing intelligent workflows, Midwich was able to improve speed, accuracy, and scalability in a process that had previously been a significant source of operational friction.

Procurement Automation — Synapx developed an internal web-based platform, designed to function as a streamlined procurement hub. It made purchasing easier for employees, reduced approval delays, and gave the business greater visibility into spend.

Pricing Automation — A tailored system was built to manage complex pricing structures with greater transparency, control, and consistency. This reduced errors and gave commercial teams a more reliable foundation for pricing decisions across different markets.

These solutions were delivered using a modern Microsoft stack including Power Platform, Azure AI Foundry, Azure Data Factory, SQL infrastructure, and Outlook integrations. This gave Midwich a more flexible and scalable way to solve operational problems without requiring large-scale system change.

Beyond solution delivery, Synapx also helped Midwich build internal capability — supporting hiring decisions, advising on team structure, and enabling the business to take greater ownership of its automation programme over time.

The Result

Although the Slipstream initiative is still nearing full completion, the impact is already visible. Midwich now has a more flexible and scalable way to solve operational problems, shifting away from dependency on large, complex system programmes towards a more agile and business-led model.

There is now greater clarity around how data, automation, and AI can be applied in practical ways across the organisation. Internal teams are better equipped to spot improvement opportunities and take action, supported by the capability and tooling built through the engagement.

With operations spanning 25 countries and additional use cases already identified, Midwich is well positioned to scale its transformation further. The work completed to date has created both a technical foundation and an organisational mindset that supports continued growth.